Márkaépítés a múzeumokban
2023. június 08. 17:30 - 18:45
ELTE BTK Kari Tanácsterem (1088 Budapest, Múzeum krt. 4/A, fszt. 39.)
2023. június 08. 17:30 - 18:45
ELTE BTK Kari Tanácsterem (1088 Budapest, Múzeum krt. 4/A, fszt. 39.)
The National Museum of Korea opened the Room of Quiet Contemplation in 2021, dedicated to two Seated Pensive Bodhisattva sculptures. Through branding efforts, the museum aimed to make the sculptures iconic symbols. The space quickly became popular, attracting younger visitors who shared their experiences on social media. The renovation project included a narrative-based journey, media artworks, and digital engagement. As a result, the Room of Quiet Contemplation and the sculptures have become a definitive brand for the museum, increasing awareness and visitor interest.